Nicolas Mari
DIGITAL MARKETING SPECIALIST
Phone number: 079 921 06 77
Birth date: 10.01.1997
Address : Entre-Deux-Torrents 21 / 3960 Sierre (VS)
E-mail : nicolasmari@bluewin.ch
Hello and welcome on my website !
Below you'll find all the relevant information about my professional background and skills.
I have several years of professional experience in marketing in the following industries and sectors:
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Tourism
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Automotive
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Event management
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Real estate / civil engineering
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Banks
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Entertainment and other services suppliers.
MY EXPERIENCE
Actuel
Freelance writer/content creator for the Sport-auto.ch website
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Creation of content and photographs for events/test drives and advanced image processing on Lightroom (5 years of practical experience).
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Production of journalistic articles (including press car tests), reports and press releases for private clients. Website publications using Wordpress.
09/2023 - 03/2024
Digital Marketing Specialist
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Bright Company SA
Lausanne (CH)
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Management of Acquisition Marketing campaigns, specialising in performance and effective lead generation.
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Management of digital acquisition strategies for 5 major Swiss companies (banks, service providers, start-ups, entertainment) and monitoring of monthly marketing budgets (approx. 400k/month).
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Implementation and management of advertising campaigns on digital platforms: Google Ads, Meta Business Suite, Linkedin Ads, TikTok Ads, Snapchat Ads and Bing Ads.
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Creation of content adapted to the communication channels (photos in appropriate formats, video, copywriting) and ongoing optimisation (A/B testing, etc.)
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Creation of performance reports (Google Looker Studio), global analyses of the market and the competition to recommend opportunities for improvement to boost results.
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Definition of digital marketing strategies in line with customer/stakeholder objectives.
08/2022 - 12/2022
Project Manager (university internship)
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Canossa Events Srl
Reggio-Emilia (ITA)
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Dynamic Roadshow Ferrari 296 GTB / GTS (Gstaad, Switzerland) : organising test drives, presenting the cars and identifying potential leads through dedicated surveys. Coordination of logistics (transport + photographers).
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Esperienza Ferrari Switzerland & East Europe (10 events in Switzerland, Hungary, Poland, Czech Republic) : management of the organisation from A to Z (including budget), on-site coordinator (logistics, customer relations), follow-up.
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Other: Ferrari Cavalcade Classiche Dolomites (assistant to competitors manager, logistics management, text production), Ducati Exclusive Premiere Sardinia (support for pre-event registrations), creation of itineraries with hotels (project for Aston-Martin), etc.
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Redactor for "Cavallino Magazine". See the article here
02/2021 - 08/2021
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H+H Sion SA
Sion (CH)
Junior Executive assistant
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Daily management of correspondence, ensuring smooth communication within the company.
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Administrative follow-up and support for property projects.
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Drafting of technical reports and tenders, ensuring compliance and accuracy of official documents
01/2019 - 12/2019
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Valais/Wallis Promotion
Sion (CH)
Marketing & Communication trainee
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Web Marketing: development and updates of the Valais.ch website, content management and publication.
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Content Marketing: content research adapted to communication channels, project coordination, Italian translations, management and development of the photo database (shootings, selection, indexing), etc.
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Production: Creation of promotional materials (cycling/hiking brochures), management and development of the photo database (shootings, selection, indexing), etc.
Other experiences:
07/2015 - 07/2016
Administrative trainee
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Flexible and customer-focused reception management in Honda and Fiat dealerships.
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Interpromotion SA
Sion (CH)
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Other work experiences
Swiss Army (01/2020 - 05/2020):
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ER SAN 42 : Managed administrative missions with a proven ability to work under pressure.
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Annual military courses in 2021 and 2023 held in Western Switzerland.
What did I get out of it?
Listening skills, organisation, flexibility and... endurance!
Anniviers 2021 - Championnats Suisses de Ski Alpin
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Preparing race courses (downhill, giant slalom, slalom) for young ski athletes in Zinal and St-Luc, ensuring optimum conditions for their races.
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Production and management of photography to document and promote events.
What did it bring me?
A spirit of cooperation, the ability to improvise, taking part in a sporting event from the inside.
Patrouille des Glaciers 2018 - Guest Manager
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Volunteer at the Patrouille des Glaciers 2018 in the “Guests” service, in Verbier.
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Support for former military executives and political figures with professionalism, to best support them in the event.
What competences did I improve?
Tact, professionalism, flexibility and attention to detail.
Mobile customer service assistant
at the Crans-Montana-Aminona ski area (12/2017 - 04/2018)
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Snow Angel" employee: Multilingual assistance for skiers, offering excellent customer service.
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Effective complaints management, promotion through the distribution of flyers, and support at events, including the FIS World Cup.
What did I get out of it?
Languages, initiative, good guest management.
EDUCATION
09/2022 - 03/2023
Master in Digital Marketing & Communication
Bologna Business School
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Final result : 27/30.
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First of class at the "Digital Marketing" course
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Only Swiss student in the class (34 students)
Main contents:
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Communication & Storytelling
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Branding & Sales Marketing
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Digital Marketing
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Content Marketing & Social Media Marketing
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Search Marketing & Data Analysis
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Optional course: Internet of Things
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01/2021 - 09/2021
FMP Formation
"Marketing Assistant" diploma + Markom exam
“Markom” diploma for Marketing Assistant obtained.
Main contents:
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Development of marketing concepts
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Public relations and social networks
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etc.
09/2016 - 02/2020
Bachelor HES-SO in Sciences of Tourism
HES-SO Valais/Wallis
180 credits obtained.
Main contents:
Tourism management, accounting
Communication, culture and public relations
Languages: English, German, Italian .
Bachelor thesis on the theme of the Verbier E-Bike Festival
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09/2016 - 02/2020
Commercial Professional Maturity
ECCG Sierre
Business school with a focus on accounting and project management.
Other diplomas / certificates
Motorsport Communication LAB
"Come comunicare nel Motorsport"
Autodromo di Imola
1st edition of this specialised course to train professionals in the field of motorsport communication.
Teacher: D. Mandolfo, Digital Manager Scuderia Alpha-Tauri F1
Only non-Italian student in the class (15 people)
6 Google Ads certificates
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Google Ads certification for video advertising
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Google Ads Certification for Display Network Advertising
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Google Ads measurement certification
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Google Ads Certification for Apps
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Google Ads certification for AI-powered Shopping ads
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Google Ads Professional Certification on the Search Network
7 Meta Business Suite certificates
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Meta Blueprint: Data-driven marketing
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Meta Blueprint: From commercial objectives to advertising objectives
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Meta Blueprint: Distribution of Meta ads
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Meta Blueprint: The digital marketing landscape
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Meta Blueprint: Shopping on Facebook
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Meta Blueprint: Basics of the Meta Ad Manager
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Meta Blueprint: Meta bidding strategies
SKILLS and EXPERTISE
Digital Strategy
SEO/SEM
Data Analysis
Photography
Meta Business Suite
Languages:
French, English, Italian, German
MY SERVICES
PHOTOGRAPHY
Creation of high-quality content for different communication channels.
Photo editing with Lightroom - all formats
My specialities:
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Automotive (garages, car photoshoots, events, etc.)
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Motorsport (circuit, rally, others)
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Winter sports (ski races and others)
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Landscapes
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Real estate
TEXT PRODUCTION
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Press releases for private individuals (sportspeople, etc.)
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Production of journalistic articles (including press car tests), reports and press releases for private clients. Website publications using Wordpress.
Social Wall